employees alike, and since Kevin Roberts arrival, CEO Worldwide of Saatchi & Saatchi, Lovemarks Company,
we´ve been insisting in the importance of consumer´s emotional connection with brands. This emotional
phenomenon, calledarks Effect, is changing everything from marketing to media, from product development
to the ways are actually managed and it is our way to offer differentiation to our potential target, Spanish
advertisers. 14th February, Saint Valentine´s day, we decided to launch an initiative that would hopefully
engage some of Spanish advertisers to contact us and get us to better know each other.

relevant andattractive to them. So we tried to connect people through three of the most popular things on the
web: music, social media and love... On February 14th, Valentine´s day, we introduced theplaylister.com.
By typing in your message of love, you'll see how it´s linked word for word with perfect songs in Spotify.
The message can then be shared by a short URL or posted on Facebook, Twitter and Tuenti.

We received 342 curriculum vitae asking to join Saatchi & Saatchi Spain.
And best of all, we have been summoned for 5 new pitches in just one month.

Because we do Lovemarks and love comes in many shapes. Theplaylister.com.
The site The playlister.com also was finalist in FWA (Favourite Website Awards)
http://www.thefwa.com/shortlist/theplaylister

Saatchi &Saatchi is the most famous name in Spanish advertising, among clients and agency

In just 3 days people sent more than 20.000 musical messages.

We wanted to be ahead of the curve and play in the new media landscape to remain